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The NIST Risk Management Framework assists organizations primarily by providing structured steps to identify, assess, and manage risks. This framework is designed to facilitate a comprehensive approach to risk management, emphasizing the need for organizations to identify potential risks, evaluate their impact, and implement appropriate measures to mitigate those risks. By following the steps outlined in the framework, organizations can enhance their cybersecurity posture, ensuring that they systematically address vulnerabilities and reduce the likelihood or impact of security incidents.

The structured nature of this framework enables organizations to develop a robust risk management strategy that aligns with their specific goals and regulatory requirements, thus promoting a proactive rather than reactive approach to handling cybersecurity challenges. This systematic process not only aids in compliance with relevant standards but also fosters a culture of security awareness throughout the organization.

The other options either do not pertain directly to risk management, such as establishing marketing strategies or outsourcing security measures, or do not capture the essence of the NIST Risk Management Framework's purpose in providing a systematic approach to risk identification and mitigation.